Vancouver Internet Consultant
and SEO Resume

Zhenya Beck, Principal, SEO Specialist, Internet Consultant, Website Designer, Webmaster/Web Manager

Centauria Design
604-899-4081
design@centauria.com |e-mail

Objectives: To work with clients helping them to communicate effectively with their audiences and to reach and maintain substantial Internet presence. To continue connecting the dots in the world wide web by matching the products, services and solutions with the audiences searching for them. To grow as IT professional, while having fun and creating enjoyable experiences, usable tools and meaningful resources for Internet users.

Qualifications Summary: Over 10 years of experience in Communication Arts and Internet Development with the last 7 years managing graphic and web design business in Northern California and British Columbia. Demonstrated expertise providing effective print and on-line solutions for small business and organizations. Award-wining professional journalist, web manager, webmaster, web and multimedia designer, web content editor and search engine optimization specialist with track record of success. Delivered organic first-page and #1 placements on Google, Yahoo and MSN for hundreds of search terms to Centauria's advanced SEO clients. Fluent in English and Russian. Conceptual thinker, possessing high work ethic and combining "the skills and talent normally found in multiple departments of a design firm," as summarized by Robin Reed, well-known recruiter of technology talent in Silicon Valley.

Strength and interest at this point: website management, content development, search engine optimization and promotion of complete websites.

Ideal client: established institution, organization or company searching for web design consultant who combines the knowledge of marketing and communications with web site design, development, search engine optimization (SEO) and copywriting. Sectors: education, technology, clean energy, environment or sustainable development.

Professional Experience

PRINCIPAL, WEB MANAGER / WEBMASTER, SEO CONSULTANT
Centauria Design, Vancouver, BC, Canada
July 2003 - Present

I have been working as principal, senior webmaster, content writer and search engine optimization (SEO) consultant for Centauria Design. I've worked with a number of different clients designing their corporate identity and developing and promoting their online presence.

Responsibilities:

• Responsible for communicating Centauria Design message; overlooked design and content aspects of the site.
• Developed and implemented online marketing strategy for Centauria. Responsible for Centauria's on-site SEO, link building, directory submissions and PPC campaigns.
• Overlooked job applications, hired and trained new staff and contractors.
  Designed, developed and managed client corporate identity, web sites & Flash projects.
• Developed Centauria client SEO program. Worked with programmers, designers and clients on developing and implementing client search engine optimization campaigns.
• Managed SEO campaigns for clients. Wrote monthly reports on campaign progress.
• Played key role in company's growth: researched new software and Internet technology, referred clients, and assisted in sales and human resources functions.

OWNER, WEB AND GRAPHICS DESIGNER, SEO
Centauria Graphic and Web Design Company, Nevada City, CA
January 2000 - July 2003.

Responsibilities:

• Designed and developed Flash websites for Centauria and clients.
  
• Developed company identity and logo. Created business cards, stationary and presentation materials.
• Designed and developed custom ecommerce applications.
  
• Was responsible for new business development, corresponded with clients and managed projects.
  
• Was responsible for Centauria website content, online promotion and SEO.
  

OWNER, WEB AND GRAPHICS DESIGNER
AdvertIsland Web Design Studio, Nevada City, CA
September 1997 - January 2000.

Responsibilities:

• Designed sale brochures and other presentation materials.
  
• Designed and developed websites for various clients.
• Designed and developed custom ecommerce applications from scratch.
  
• Developed company identity and logo. Created business cards, stationary and presentation materials.
  
• Was responsible for new business development, corresponded with clients and managed projects.
  
• Was responsible for company identity, website content and promotion.
  

JOURNALIST
Sovetskaya Molodyozh, Irkutsk, Russia
December 1993 - July 1996

Responsibilities:

• Covered events, wrote promotional materials, press releases and articles on wide range of topics.
  
• Covered social and environmental issues for the newspaper.
  
• Represented newspaper at press conferences and other important venues.
  
• Researched the topics.
  
• Met with government officials, business leaders, NGOs, specialists and individuals and interviewed them about issues.
  
• Responded to letters from readers and met with them.
  
• Involved in planning new issues and marketing initiatives.
  
• Proofread and edited the newspaper as an editor on duty.
  

Areas of Expertise

Graphic Design
Logo and Corporate Identity Design
Illustration, Photography and Digital Imaging
Web Design and Development (Complete Site)
Web Animation (Flash Websites, Banners)
Web Content Development
Search Engine Optimization and Marketing
XHTML/CSS programming


Software Skills

Adobe Photoshop
Adobe Illustrator
QuarkXPress
Dreamweaver
Painter
Flash
Microsoft Office Suite
Corell Painter
Web Position
SEO Elite
Google Analytics

Education

2003	Graphic Design Certificate, Sierra College, California, USA
2003	Illustrating Certificate, Sierra College, California, USA
2003	Multimedia Certificate (not completed), Sierra College, California, USA
1993	Master of Arts in Journalism, Irkutsk State University, Russian Federation
1988	State Music School Graduation
1988	High School Graduation (Russian Federation Medal for Excellence)

Additional education

2002 Search Engine Optimization - Course Certificate

Presentations by Zhenya Beck

2004 Taking Your Small Business Online - The Roundhouse Community Arts and Recreation Centre, Vancouver, BC

 

Achievements

1988 High-School Graduation with Russian Federation Silver Medal for Excellence

1993 Journalist Union of Russian Federation Award for the best coverage of student issues

1996 Journalist Union of Russian Federation Award for the best coverage of environmental issues

2000-2003 Sierra College, California Principal List

1994 Netdiver Design Forte Award

Professional Membership and Affiliation

2002-current	Member of US Graphic Artists Guild
2002	Member of International Association of Webmasters and Designers
1996	Member of Journalist Union of Russian Federation

Work Samples
Producer, Web Site Design Consultant and/or Web Designer and Web Developer for the following companies and organizations:

• Extasia - Cameo & Intaglio Jewelry - Victorian Style Jewelry Designer, Nevada City, CA - http://www.extasia.com
  
  Developed and managed an implementation of sophisticated highly search-enigne-optimized custom ecommerce store for high-end jewelry designer and manufacturer. Challenge with the project was to use a single website to target two distinct audiences: retail shoppers and wholesale buyers. This was resolved by separating Extasia into two sections: an online retail boutique featuring 200 products, and a password-protected Wholesale Showroom featuring Extasia's current line- sheets, new collections, and online only specials for wholesalers. The new Extasia website also has a powerful control panel that gives full content control to website owner. Owner can change text on the pages, upload new products, edit their descriptions, put them on sale and much more... Implemented advanced search engine optimization strategy that allows customers to find Extasia on search engines for over 1000 key phrases.
  
  
• ReedShay Executive Search, Executive Recruiters, Mill Valley, CA - http://www.reedshay.com
  
  Designed, developed and implemented database-driven corporate website with minimalistic graphics for top executive search firm in Bay Area. Currently supporting and updating the site. Programmed in HTML, ColdFusion and Java Script. Created website is a dynamic ColdFusion/Access database application with dynamic content that is easily updated by client through a control panel interface. Reedshay.com is the most successful recruiter of executives, entrepreneurs, and innovators in leadership roles for technology, engineering, and product strategy for Silicon Valley. Their clients include Ebay, Cisco, Amazon.com and other famous IT companies. Headquartered in the San Francisco Bay area.
  
  
• Draper Fisher Jurvetson Mercury Management, LLC, Houston, TX
  
  Designed a corporate logo for Texas-based Technology Fund, Draper Fisher Jurvetson Mercury Venture Partners ("DFJ Mercury")
  
  
• Continental Lender Services (CLS), Burlingame, CA - http://www.lenderservices.org
  
  Developed and implemented basic search engine optimization for Continental Lender Services (CLS), national marketing company presenting nation's premiere product providers of real estate settlement and related services to the lending community. Provided basic SEO services.
  
  
• Ferax Capital Corp, Vancouver, BC - http://www.ferax.ca
  
  Consultant for Ferax Capital Corp, an organization that assists clients with all aspects of financing, such as mergers and acquisitions, divestitures and spin-offs, outsourcing and carve-outs. Ferax Capital Corp was founded in 1994 by Stephanie Sharp. Based in Vancouver, BC, Canada
  
  
• Sandy Smith Coaching & Consulting Seattle, WA - http://www.sksmith.com
  
  Designed, developed and implemented original corporate logo, corporate identity package, business brochure-ware website and basic SEO for an executive coaching and consulting firm in Seattle, WA.
  
  
• East Wind, Inc, Traditional Japanese Architecture, Design & Woodworking, Nevada City, CA - http://www.eastwindinc.com
  
  Designed, developed and implemented a complete business website with extensive photo gallery for EastWind Inc. Traditional Japanese Architecture, Design and Construction Company in Northern California. Basic SEO strategy implemented.
  
  
• California Solar Electric Company, Nevada City, CA - http://www.californiasolarco.com
  
  Designed, developed and implemented searh-engine optimized website for a business specializing in the custom design and implementation of household solar electric systems. Also completed corporate identity package for the firm, including original logo, business cards and stationary.
  
  
• LG-Art.com Artist's Gallery Website, Berkeley, CA - http://www.lg-art.com
  
  Redesigned and updated custom built website gallery for an artist Lorye George living and working in Berkeley, CA.
  
  
• Erickson Woodworking - Designer Rocking Chairs, Nevada City, CA - http://www.ericksonwoodworking.com
  
  Updated and partially redesigned in collaboration with graphic designer a business website for award-winning manufacturer of handmade, high-end custom design chairs and tables.
  
  
• Personal Weblog - JointEffects; blog, new media, personalized news, Mill Valley, CA - http://www.jointeffects.com
  
  Designed, built using Moveable Type blog software and currently maintain, a progressive personal weblog site.
  
  
• Kiss Rentals - California Vacation Rentals, Nevada City, CA - http://www.kissrentals.com
  
  Designed and developed complex vacation rentals site with control panel.
  
  
• Faith Labels - Christian Stickers and T-Shirts, Enid, OK - http://www.faithlabels.com
  
  Supervised search engine optimization of the website.
  
  
• Created Equal, Nevada City, CA - http://www.createdequal.com
  
  Collaborated with graphic designer to develop and implement a nonprofit website distributing educational electronic publications on gender and equity issues in the US.
  
  
• V'TAE Parfum & Body Care, Nevada City, CA - http://www.vtae.com
  
  Designed, developed and implemented a sophisticated, ColdFusion based, e-commerce web site with a database and administrative panel for a manufacturer of women's natural perfume and natural body care products.
  
  
• South Yuba Club, Nevada City, CA - http://www.southyubaclub.com
  
  Designed, developed and implemented a business website for a private health club and fitness center.
  
  
• Sierra Biodiversity Institute, North San Juan, CA - http://www.sierrabiodiversity.org
  
  Designed a corporate identity package, including logo, business cards, stationary and envelopes. Completed redesigned, developed and implemented a website for a nonprofit scientific research organization.
  
  
• Nevada County, CA Natural Resources Report - http://www.nevadacountynature.org
  
  Undertook graphic design and oversaw copy editing and production of a 500+ page scientific report on the natural resources of Nevada County, California. Designed, developed and implemented a complete web version of the report. Designed, developed and published a CD version of the report (2 CD set) featuring a self-playing Javascript introduction and complete set if the geographic information system data that the study was based on.
  
  
• Nevada County Natural Heritage 2020, Nevada City, CA - http://www.nh2020.org
  
  Designed, developed, implemented and maintained for 2 years a public relations website for a joint planning project between a county government agency and nonprofit corporation.
  
  
• Smarttech Insurance Agency, San Mateo, CA - http://www.smtins.com
  
  A bilingual, English and Russian web site design, development and implementation for an insurance agency in San Mateo, California.
  
  
• Perfect Wave, LLC, Detroit, MI
  
  Designed a logo and marketing collateral for a startup firm taking Fortune 500 firms online.
  
  
• Engine Ventures, LLC, Detroit, MI
  
  Designed a logo for startup venture fund.
  
  
• Ash's Mystical Poodles, Las Vegas, NV - http://www.mysticalpoodles.com
  
  Completely redesigned, developed and implemented a search-engine optimized business website for a breeder of show poodles. Basic SEO implementation.
  
  
• Peacemuse, Nevada City, CA - http://www.peacemuse.com
  
  Designed, developed and implemented a business website for a practitioner of natural healing.
  
  
• Silver Springs Mountain Retreat, Hayfork, CA
  
  Worked with subcontractors on graphic design, then developed and implemented a business website for a meditation retreat center.
  
  
• Pacific Rim Pottery, Auburn, CA
  
  Designed and oversaw production of a sophisticated color catalogue for a US importer and wholesale distributor of handmade porcelain pottery.
  
  

Recent Consulting and Development Projects with Centauria Design

• CKS Kitchen Design Studio, Chapel Hill, NC - High-end custom kitchen cabinets designer
  
  
• California Water Impact Network, C-WIN - Directory of California Water Groups, Santa Barbara, CA
  
  
• Pacific Land Enterprises, Inc. - Commercial Real Estate, Medical and Industrial Office Space Leasing, Nevada City and Grass Valley, CA.
  
  
• BURNETT CAPITAL LLC Real Estate Investment, Emerald Hills, CA
  
  
• Divigneto - Real Estate Development, Grass Valley, CA
  
  
• Downtown Furniture NYC (DTF), New York, NY
  
  
• Liquidmagonline.com
  

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