Zhenya Beck, Principal, SEO Specialist, Website Designer/Manager, Internet Consultant

Centauria Design
604-899-4081
design@centauria.com |e-mail

Objectives: To work with clients helping them to communicate effectively with their audiences and to reach and maintain substantial Internet presence. To continue connecting the dots in the world wide web by matching the products, services and solutions with the audiences searching for them. To grow as IT professional, while having fun and creating enjoyable experiences, usable tools and meaningful resources for Internet users.

Qualifications Summary: Over 12 years of experience in Internet Development with the last 10 years in managing web design and development business in Northern California and British Columbia. Demonstrated expertise providing effective on-line solutions for small business and organizations. Award-wining professional journalist, web manager, webmaster, web and multimedia designer, web content editor and search engine optimization specialist with track record of success. Delivered organic first-page and #1 placements on Google, Yahoo and MSN/Bing for hundreds of search terms to Centauria's advanced SEO clients. Fluent in English and Russian. Conceptual thinker, possessing high work ethic and combining "the skills and talent normally found in multiple departments of a design firm," as summarized by Robin Reed, legendary recruiter of technology talent in Silicon Valley.

Strength and interests: web analytics and search engine optimization, search marketing, web content, web business development.

Bilingual: Russian and English

Ideal client: established organization or company searching for web design and development consultant who combines the knowledge of marketing and communications with web site development and search engine optimization (SEO) and marketing. Sectors include but not limited to: technology, clean energy, sustainable development, health, environment, education.

PRINCIPAL, WEB MANAGER, SEO CONSULTANT
Centauria Design, Vancouver, BC, Canada
July 2003 - Present

I have been working as principal, web designer, web manager, web content writer and search engine optimization (SEO) consultant for Centauria Design. I've worked with a number of different clients designing their corporate identity and developing and promoting their online presence.

Responsibilities:

• Responsible for communicating Centauria Design message; overlooked design and content aspects of the site.
• Responsible for implementing organic search engine optimization and best web development practices on Centauria website – search-friendly content, table-less CSS layout, valid XHTML/CSS, tagging, URL naming, site structure, sitemap, etc.
• Developed and implemented online marketing strategy for Centauria. Responsible for Centauria’s in-bound link development from relevant websites, directory submissions and PPC campaigns.
• Designed, developed and managed client corporate identity, web sites & Flash projects.
• Developed Centauria client SEO program. Worked with programmers, designers and clients on developing and implementing client search engine optimization campaigns.
• Implemented SEO campaigns for clients including keyword research, organic search engine optimization of their complete websites, development of directory listings and inbound links. Provided on-going monitoring and monthly reports on campaign progress.
• Played key role in company's growth: researched new software and Internet technology, referred clients, and assisted in sales and human resources functions. Overlooked job applications, hired and trained new staff and contractors.

OWNER, WEB AND GRAPHICS DESIGNER
AdvertIsland Web Design Studio, Nevada City, CA
September 1997 - January 2000.

Responsibilities:

• Designed sale brochures and other presentation materials for various clients.
• Designed and developed websites for clients.
• Designed and developed custom ecommerce applications from scratch.
• Developed company identity and logo for multiple clients. Created business cards, stationary and presentation materials.
• Was responsible for new business development, corresponded with clients and managed projects.
• Was responsible for company identity, website content and promotion.

JOURNALIST
Sovetskaya Molodyozh, Irkutsk, Russia
December 1993 - July 1996

Responsibilities:

• Covered social and environmental issues for the newspaper.
• Represented newspaper at press conferences and other important venues.
• Covered events, wrote promotional materials, press releases and articles on wide range of topics.
• Researched the topics and met with government officials, business leaders, NGOs, specialists and individuals and interviewed them.
• Responded to letters from readers and met with them.
• Proofread and edited the newspaper as an editor on duty.
• Involved in planning new issues and marketing initiatives.

Graphic Design
Logo and Corporate Identity Design
Digital Illustration and Imaging
Web Design and Development (Complete Site)
Web Animation (Flash Websites, Banners)
Web Content Development
Search Engine Optimization and Marketing
Web Analytics
XHTML/CSS programming


Software Skills

Adobe Photoshop
Adobe Illustrator
QuarkXPress
Dreamweaver
Painter
Flash
Microsoft Office Suite
Corell Painter
SEO tools
Google Analytics

Education

Additional education

2002 Search Engine Optimization - Course Certificate

Presentations by Zhenya Beck

2004 Taking Your Small Business Online - The Roundhouse Community Arts and Recreation Centre, Vancouver, BC

Achievements

1988 High-School Graduation with Russian Federation Silver Medal for Excellence

1993 Journalist Union of Russian Federation Award for the best coverage of student issues

1996 Journalist Union of Russian Federation Award for the best coverage of environmental issues

2000-2003 Sierra College, California Principal List

1994 Netdiver Design Forte Award

Professional Membership and Affiliation

Work Samples
Web Site Design Consultant, Web Designer and/or Web Developer for the following companies and organizations:

• Extasia - Cameo & Intaglio Jewelry - Victorian Style Jewelry Designer, Nevada City, CA - http://www.extasia.com
  
  Developed and managed implementation of custom search-engine-optimized ecommerce store for high-end jewelry designer and manufacturer Extasia. Challenge with the project was to use a single website to target two distinct audiences: retail shoppers and wholesale buyers. This was resolved by separating Extasia into two sections: an online retail boutique featuring 300+ products, and a password-protected Wholesale Showroom featuring Extasia's current line-sheets, new collections, and online only specials for wholesalers. The new Extasia website also has a powerful control panel that gives full content control to website manager. Manager can change text on the pages, upload new products, edit their descriptions and images, put products on sale and much more... Implemented advanced search engine optimization strategy that allows customers to find Extasia on search engines for over 1000 key phrases.
  
  
• ReedShay Executive Search, Executive Recruiters, Mill Valley, CA - http://www.reedshay.com
  
  Designed, developed and implemented database-driven corporate website with minimalistic graphics for top executive technology recruiter in Bay Area Robin Reed. Currently supporting and updating the site. Programmed in HTML, ColdFusion and Java Script. Created website is a dynamic ColdFusion/Access database application with dynamic content that is easily updated by client through a control panel interface. Reedshay.com is the most successful recruiter of executives, entrepreneurs, and innovators in leadership roles for technology, engineering, and product strategy for Silicon Valley. Their clients include Facebook, Google, Apple, Ebay, Cisco, Amazon.com and other elite IT companies. Headquartered in the San Francisco Bay area.
  
  
• Draper Fisher Jurvetson Mercury Management, LLC, Houston, TX
  
  Designed a corporate logo for Texas-based Technology Fund, Draper Fisher Jurvetson Mercury Venture Partners ("DFJ Mercury")
  
  
• Continental Lender Services (CLS), Burlingame, CA - http://www.lenderservices.org
  
  Developed and implemented basic search engine optimization for Continental Lender Services (CLS), national marketing company presenting nation's premiere product providers of real estate settlement and related services to the lending community. Provided basic SEO services.
  
  
• Sandy Smith Coaching & Consulting Seattle, WA - http://www.sksmith.com
  
  Designed, developed and implemented original corporate logo, corporate identity package, business brochure-ware website and basic SEO for an executive coaching and consulting firm in Seattle, WA.
  
  
• East Wind, Inc, Traditional Japanese Architecture, Design & Woodworking, Nevada City, CA - http://www.eastwindinc.com
  
  Designed, developed and implemented a complete business website with extensive photo gallery for EastWind Inc. Traditional Japanese Architecture, Design and Construction Company in Northern California. Basic SEO strategy implemented.
  
  
• California Solar Electric Company, Nevada City, CA - http://www.californiasolarco.com
  
  Designed, developed and implemented searh-engine optimized website for a business specializing in the custom design and implementation of household solar electric systems. Also completed corporate identity package for the firm, including original logo, business cards and stationary. 
  
  
• Erickson Woodworking - Designer Rocking Chairs, Nevada City, CA - http://www.ericksonwoodworking.com
  
  Updated and partially redesigned in collaboration with graphic designer a business website for award-winning manufacturer of handmade, high-end custom design chairs and tables.
  
  
• V'TAE Parfum & Body Care, Nevada City, CA - http://www.vtae.com
  
  Designed, developed and implemented a sophisticated, ColdFusion based, e-commerce web site with a database and administrative panel for a manufacturer of women's natural perfume and natural body care products.
  
  
• South Yuba Club, Nevada City, CA - http://www.southyubaclub.com
  
  Designed, developed and implemented a business website for a private health club and fitness center.
  
  
• Sierra Biodiversity Institute, North San Juan, CA - http://www.sierrabiodiversity.org
  
  Designed a corporate identity package, including logo, business cards, stationary and envelopes. Completed redesigned, developed and implemented a website for a nonprofit scientific research organization.
  
  
• Nevada County, CA Natural Resources Report - http://www.nevadacountynature.org
  
  Undertook graphic design and oversaw copy editing and production of a 500+ page scientific report on the natural resources of Nevada County, California. Designed, developed and implemented a complete web version of the report. Designed, developed and published a CD version of the report (2 CD set) featuring a self-playing Javascript introduction and complete set if the geographic information system data that the study was based on.
  
  
• Nevada County Natural Heritage 2020, Nevada City, CA - http://www.nh2020.org
  
  Designed, developed, implemented and maintained for 2 years a public relations website for a joint planning project between a county government agency and nonprofit corporation.
  
  
• Perfect Wave, LLC, Detroit, MI
  
  Designed a logo and marketing collateral for a startup firm taking Fortune 500 firms online.
  
  
• Engine Ventures, LLC, Detroit, MI
  
  Designed a logo for startup venture fund.
  
  
• Pacific Rim Pottery, Auburn, CA
  
  Designed and oversaw production of a sophisticated color catalogue for a US importer and wholesale distributor of handmade porcelain pottery.
  
  

• CKS Kitchen Design Studio, Chapel Hill, NC - High-end custom kitchen cabinets designer in North Carolina
  
  
• California Water Impact Network, C-WIN - Directory of California Water Groups, Santa Barbara, CA
  
  
• Pacific Land Enterprises, Inc. - Commercial Real Estate, Medical and Industrial Office Space Leasing, Nevada City and Grass Valley, CA.
  
  

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