Internet Entrepreneurs Anonymous - BLOG

Finding the sources of inspiration, marketing advice from the wizard, and more

After hours with The Wizard Academy folks.

Ever felt overwhelmed by the amount of information available online? There were over 180 million blogs out there in 2011 and obviously that number is larger now . Just searching Google for “marketing blog” in quotes this morning returned about 1,370,000 results. Wow! Information overload already! And we bloggers just keep writing ;)

How are you supposed to choose from this all what’s worth reading? How do you find trusted and reliable sources? Of course, Google keeps improving their search algorithm that counts in blog popularity, number of subscribers and comments, positive online reputation of the website, and so on, so that the best resources would rise to the top of Google. It works, most of the time. And of course, we people use the most sophisticated device ever invented–our gut–for separating what seems to be real from what doesn’t look trustworthy. It also works well, most of the time. But, as Facebook and other social media pioneers figured out, friends’ recommendations work better than anything else. It’s a fact, when we are not sure about something, we ask our friends about their opinions. According to a 2013 report from Forrester Research, seventy percent of consumers trust brand recommendations from friends.

The “Hidden Treasures from the Web” category on this blog is envisioned as a place where we could share with our friends the online pages and sites that we have discovered and loved and that may be hard to find just for the simple reason of how much information is already out there to dig through. That’s the idea. And today we are thrilled to introduce our first recommendation of the resource worth reading, following, sharing and listening. It’s The Monday Morning Memo by Roy H. Williams, named the The Wizard of Ads by one of his delighted clients. Wise, witty and delightful – the source of weekly inspiration and marketing advice from the wizard: Available in text and audio format and masterfully done, of course. Be careful though, you may get lost in the rabbit hole before you know it and find yourself dreaming crazy big dreams or even traveling to the Wizard Academy to learn more from the wizard in person. We did. Being introduced by one of Roy’s students, we shortly found ourselves there at the Wizard Academy in Texas where we went for a spring break with our son. As you can imagine, it was one of the most unforgettable family adventures and learning experiences for all of us.

Check out The Monday Morning Memo and subscribe to enjoy it for your weekly marketing nutrition. And please don’t forget to share with us the worth sharing treasures from the web that you have found.

By Zhenya Beck

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